The 100K Hustle isn’t just a run, it’s a movement.
A 100-kilometre ultramarathon is incredibly tough, messy, and requires every ounce of grit. So is building a small business. Both demand endurance, self-belief, and people in your corner.
This event is where those worlds collide: a celebration of local small businesses and the community that powers them. Some will run, others will cheer, some will show up with great energy to connect and share, but together we’ll push past the hard parts and celebrate the hustle.
Because the Hustle has a purpose. 100% of profits go directly to ADHD awareness and research. ADHD is a challenge many entrepreneurs live with daily but it’s also a source of creativity, innovation, and unstoppable energy. By running for ADHD, we’re not just raising funds, we’re raising understanding.
DISTANCE.
for
runners
01.
Lace up. Choose your distance. Run to show your support for small businesses and for ADHD awareness.
02.
You can jump in anytime between 4am – 2pm at Albert Park. Whether that’s 2 kilometres or the full 100. You can run any distance. Every step counts. We’ll provide water, electrolytes, carbs, and the energy to keep you going.
BETTER TOGETHER
for small businesses
01.
Need support? Struggling with certain elements of running your business? Let us know in the registration form. We’ll do our best to connect you with the right people at the event, because the hustle gets easier when we help each other out.
02.
Be featured. Want to showcase your business for some extra exposure? Let us know and we’ll spotlight you on our socials.
03.
Connect IRL. Meet other small business owners who know the grind, swap stories, and build relationships that last beyond the finish line.
However you want to contribute, you’ll be part of a collective bigger than any single hustle.
👉 REGISTER NOW
The movement behind the miles
Coming soon: we’ll showcase the businesses logos here and will launch a page highlighting each business and their story. Would like to be highlighted? DM us or drop us an email.
👉 CONTACT USwho’s behind
the hustle?
We’re Like Noa and NR Designs. two small businesses, two friends and ex-roommates, who came up with the idea for the 100K Hustle over Saturday night drinks.
We realised that running a business feels a lot like an ultramarathon: endurance, supportive self-talk, and relentless effort. This event is our way of turning that realisation into a community movement one where small businesses, runners, and supporters can come together.
We hope this movement will not only celebrate the hustle but also give you the chance to meet inspiring people, and build connections that will carry you through moments of effort, endurance, and everything in between.
Nick and Merel
Become a
hustler
💯 Register for the Event. Coming to Albert Park on Dec 13? Pick your package and lock in your spot:
👟 The runner’s kit. For runners that join the event.
📣 The Hype Crew Kit. For supporters & small businesses not running.
🧢 Grab our merch. Wear the hustle, support the cause, and fuel the movement. Not joining on the day? Or you just like our gear? Grab your merch and supporrt the Hustle anywhere.
ADHD is often misunderstood. It can bring daily struggles with focus, executive function, and mental health. but also incredible strengths like creativity, resilience, and out-of-the-box thinking.
We chose ADHD because it’s a cause close to our community. Many entrepreneurs live with it, many go undiagnosed (especially women), and the link between ADHD and small business is strong. By raising awareness and funds for ADHD Australia, we’re supporting research, advocacy, and a future where ADHD is better understood, not as a weakness, but as a different kind of strength.
This isn’t just about running or business. We will donate all our profits directly to ADHD awareness and research.When you join the Hustle, you’re not just backing small businesses, you’re backing a cause that matters.
Say hi
Got questions about joining? Whether you’re joining as a runner, small business, or supporter (or just have something fun to share). drop us a line at:
Want to talk Marketing? For anything socials, marketing, content creation, website, or potential partnerships related, reach out at:
→BE PART
Of the hustle
Whether you’re running, showing up as a small business, or cheering from the sidelines, the 100K Hustle is about all of us. It’s about proving we can do hard things, together.
Every step. Every stall. Every cheer.
All fuelled by small businesses, powered by community, and pushing for something bigger.
👟 💻 🧡
This is your invite. Register. Support. Show up. Be part of the Hustle.